Revolutionizing Visual Communication: Taishun Design Competition

Zhejiang Gongshang University's Award-Winning Event Visuals

At the heart of the Taishun Design Competition lies the iconic "Dingbu" bridge, a stone pathway arching over the city's numerous rivers. This ancient form of transportation has inspired the university's design team to create a visual language that connects the past to the present and future. The resulting artwork is a tapestry of 3D lines and local symbols, including mountains, bridges, and the dynamic dragon dance, woven into a contemporary landscape painting that redefines Taishun's cultural identity.

The design's uniqueness is evident in its 3D composition, which stands out with its extended lines and vivid integration of Taishun's visual symbols. The aim is to draw the attention of college students and designers, encouraging their participation and transforming the competition into a cultural landmark event. The design's strength lies in its ability to merge traditional elements with a modern twist, appealing to a younger demographic and elevating the competition to new heights.

Realization of this design was a meticulous process, reflecting Taishun's natural beauty and cultural wealth. The color palette transitions from green to white, mirroring the city's lush landscapes. The design team, led by Kan Zhao, employed contemporary techniques and materials to resonate with the aesthetic preferences of the youth, ensuring that the visual experience was both satisfying and memorable.

With keywords like "Main Vision," "Cultural and Creative Design," and "Event Visuals," the project encapsulates the essence of Taishun's cultural vibrancy. The design phase, which spanned from April to September 2022, culminated in an October launch that saw the competition receive over a thousand entries nationwide. The success of the event was amplified by media coverage, enhancing Taishun's cultural influence significantly.

One of the greatest challenges was to align Taishun's historical and cultural heritage with contemporary aesthetic standards. The design team's innovative approach, combining graphic designs with 3D renderings, represents a groundbreaking visual experiment that captures the spirit of Taishun city in a fresh and engaging manner.

The 2022 Zhejiang Taishun County Cultural and Creative Design Competition has not only reimagined the urban image of Taishun but has also turned the event into a symbol of local culture. The project's excellence was recognized with a Silver A' Graphics, Illustration and Visual Communication Design Award in 2024, marking it as a top-tier design that exudes expertise, innovation, and an exceptional level of artistry.